Silverpop Systems posted a video "What Do Your Customers Really Want, Jeremy Waite, 5 In 5 Webinar" on VIMEO

Brands are sitting on a mountain of data. 90% of the data available now was created in the past 2 years, so shouldn't this mean that we know everything we need to about our customers wants and needs? Enter 'Dark Data'. Some of the most important data is in in unstructured forms such as images, natural language and video, and appears unusable.The second webinar in the 5 in 5 series covers:- What is the reality of data today, and what is the real effect of Dark Data?- How can you discover the hidden opportunities in data today?- How can you respond to changing customer behaviours to retain competitive advantage?Cast: IBM Marketing Cloud